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Digital marketing or online marketing is one of the most effective ways of marketing that uses internet, online based digital technologies and platforms to sell product and services. In other words, a marketing campaign involve the digital communication tools is called digital marketing. Most of the business owners and general public misunderstands social media marketing as complete digital marketing. In fact, social media marketing is just a type of digital marketing and not the complete digital marketing.

Types of digital marketing

There are as many specialized methods used in digital marketing. Most common 12 types of digital marketing types are explained here. Search engine optimization (SEO), Content marketing, social media marketing, email marketing, pay per click (PPC), affiliate marketing, sponsored promotions, website marketing, inbound marketing, search engine marketing, marketing automation and mobile marketing.

What are the pre requisites of a digital marketing agency?

Myth: Anybody with a basic knowledge in technology can start a digital marketing agency. This is the most common belief of both companies and customers. That’s why hundreds of digital marketing companies emerged in a small city and shuts down after few months and thousands of small businesses started digital marketing and ended up the process without any result.
Reality:There are some prerequisites for a digital marketing company. Because digital marketing is not a single and simple process. Digital marketing is the combination of two different components; digital technology and marketing strategy. Therefore, a digital marketing company requires both the digital team and marketing team for the successful run of their digital marketing business.

Is website required for digital marketing?

Myth: website is not necessary for digital marketing.
Reality: Website is not a necessity for digital marketing but is necessary for getting the best result from digital marketing. Because, a website is the unique and best place for business owners to talk about their business, product and services. Apart from that, a good website gives the first impression about your business to a customer or a prospect. So It is very important to have a website for your business to get more customers and business.